Category: business

The Business of Photography, As Told By Os Rios

business, know, work, youtube March 13, 2019

I remember the summer that I came up with the name GoKnowWear like it was yesterday. I yearned for a name that cautioned you of the mixed bag of ideas I was about to express:

The ‘Go,’ my travels and places on my wishlist, the ‘Wear,’ the garments that find their way on my skin, but the ‘Know’ was always the challenge. I often questioned:

How do I talk about things I’m interested in, in ways that would interest others too?”

Think-pieces offered a clear and appropriate answer, but even those felt somewhat surface level. I felt I could do more, but what exactly? As you would imagine, my answer came with trial and error.

What began as a quest to teach myself video creation and editing, has now turned into sharing the stories of Creatives and Entrepreneurs. All too familiar with the uncertainty and the long-game, the ascension and the failures along the path of creating a great business, I felt a sense of duty to give others a space to share more than the polished, success story–the grueling parts of building a business.

Thanks to this beautiful thing called Al Gore’s Internet, Oz Rios was the first owner of a creative business I met with. Here is his story: