Category: youtube

The More Representation, The Better

business, know, society, thinkpiece, youtube January 14, 2020

“I think it’s very important for people to be celebrating all these different types of people because you never know who your customer is going to be.” – Christian Siriano

Historically, the “tried-and-tested” formula in advertising of what’s sexy, smart, or overall, just good, has been very, very white, young, heterosexual, and able-bodied. We see this in the years-long lack of representation of minority groups within media, as well as the perpetuation of stereotypes about women, as docile, overly-emotional sex objects, and men, as powerful, emotionless, head-of-household’s.

Before “taking a chance” on ‘The Cosby Show’ and ‘Roots,’ Hollywood’s white, male executives often believed that putting Black people on television wouldn’t be of interest to most Americans–yet, both sitcoms went on the have two of the most viewed episodes in TV history. When it comes to female misrepresentation, feminist activist and advertising researcher Jean Kilbourne has tackled the perniciousness of these beliefs throughout her career; and though improvement has been made since she began her work in the 1960s, gender stereotypes in advertising remain, and creep into our society in much bigger ways. 

Off of TV screens and billboards, we see proof of this in education, wherein history textbooks and leisurely reads alike facilitate the erasure of important events for POC and LGBTQ+ people by the lack of coverage. In 2016, POC accounted for a measly 22% of children’s book characters, though making up more than 40% of the US population in thirteen states alone.

It’s no surprise then, that the lack of representation of all of these groups is also apparent within corporations and the cultures they cultivate. The many fiascos, involving major players like Victoria’s Secret’s former head Ed Razek, celebrity brands, like Kim Kardashian with her now-defunct ‘Kimono’ shapewear, and ubiquitous brands like Nike that represents women in their advertising while facilitating the mistreatment of female athletes within their running program, shows the power of having a diverse chorus of open, and well-informed minds at the head of an operation.

Marketing Exec. Sekinah Brodie points out that “different perspectives and including a variety of people can only help bring out the best in a product or service. When you decide what type of culture you want, listening to your team will help to cultivate that.”

In today’s hyper-social market, wherein your next loyal customer is only an Instagram scroll or soundbite away, what is the point of not creating a team that reflects society as a whole, and has the know-how to inform the brand in a way that widens its reach?

I have some thoughts

*The author of “The Building of Luxury” is Kyojira Hata

Be You, Unapologetically

love, society, thinkpiece, youtube December 31, 2019

Of all the lessons I’ve gained this year, being ridiculed by those once closest to me taught me the most.

A former friend criticized me for my aspirations. A few scoffed at my choice to be areligious. Others tried to slut shame me, then shame me for regarding the slut shaming as grounds to end the relationship; apparently, belittling by “friends” is something to be accepted. Somehow, even the music I like listening to was brought to question.

Someone I dated tried to tell me I wasn’t doing enough in my career–while knowing that I had been booked to film a TV show for MTV. Even the thought of being featured on an MTV show was ‘trashy’ to them. I could probably write a book about the litany of things they generally disapproved of, but I’m trying wholeheartedly to stop self-shaming for ever having dated them.

Another, tried to pressure me into getting a tattoo, over and over again, unsuccessfully. Needless to say, they’re still blocked.

Family members often expressed wanting me to have a traditional career with “security.” Apparently, staying the course, while living out your passion isn’t impressive.

All of these things happened this year, and I found most of them to be laughable,  but a few of them really hurt me to the core. But, it helped me to realize that whether you know the person or not, the second that they can’t wrap their head around something that you like, are passionate about, or are aspiring to, they will ridicule you.

I laugh at how none of the things on their laundry list of critiques is harmful to me or them. I laugh at how any of them truly believed that they had enough power over me to change what I wanted to do. But I’m hurt by the notion that, me simply being me, and liking the things that I like, was rejected.

And though some of the things honestly made me cry, I’m happy that their ugly words taught me the beauty in simply being who I want to be, and no one else.

I’m happy that this year has taught me to not be afraid to be different, after I experienced a barrage of “you should do this,” “or be more like that,” and saw it as nothing more than bullshit. The strength I’ve gained in being myself has given me the strength to tell you this:

Impeachment Breakdown

america, politics, youtube December 8, 2019

They say there’s nothing like history…

And while it’s not always for the best, I must say, history is a great place to start when attempting to digest  what the hell is happening in the (likely) Impeachment (but less likely removal) of the 45th President of the U.S.

So, let us begin with some background on why withholding military aid from Ukraine was a danger not only to their budding democracy, but also to ours:

 Part 1 on Ukraine’s history and Part 2 on the timeline of impeachable offenses

 

We’re ALL Influencers

thinkpiece, youtube November 27, 2019

Long before social media, the cloud of celebrity confused us into believing that anyone in front of the flash bulbs didn’t “live like us.” And now that social media has taken hold of our lives, and constructed ‘influencers,’ we, stupidly, are playing a similar game of believing only influencers can influence.

The reality is that we’re ALL influencers, constantly creating, curating, and spreading messaging.

Let me explain: https://youtu.be/nZmDErtl7OM

Creating Your Universal Balance

business, entrepreneur, lifestyle, mindfulness, purpose, society, thinkpiece, youtube August 19, 2019

Ahhh, balance…the thing we yearn for more and more as the years pass. But how do we create this elusive thing?

3E49E454-2518-404B-8B84-826A7A545797

The best advice I received lately was from the consummate badass herself: Mona Zak, a successful businesswoman constantly inspiring others with her 7 C’s to Ultimate Transformation, how she runs her real estate brokerage, or how she started her fitness line, just because.

…Monday’s are made for big starts, big transformations and taking big chances, after all. And there’s no one better to help you de-program than Zak.