Long before social media, the cloud of celebrity confused us into believing that anyone in front of the flash bulbs didn’t “live like us.” And now that social media has taken hold of our lives, and constructed ‘influencers,’ we, stupidly, are playing a similar game of believing only influencers can influence.
I remember the summer that I came up with the name GoKnowWear like it was yesterday. I yearned for a name that cautioned you of the mixed bag of ideas I was about to express:
The ‘Go,’ my travels and places on my wishlist, the ‘Wear,’ the garments that find their way on my skin, but the ‘Know’ was always the challenge. I often questioned:
“How do I talk about things I’m interested in, in ways that would interest others too?”
Think-pieces offered a clear and appropriate answer, but even those felt somewhat surface level. I felt I could do more, but what exactly? As you would imagine, my answer came with trial and error.
What began as a quest to teach myself video creation and editing, has now turned into sharing the stories of Creatives and Entrepreneurs. All too familiar with the uncertainty and the long-game, the ascension and the failures along the path of creating a great business, I felt a sense of duty to give others a space to share more than the polished, success story–the grueling parts of building a business.
Thanks to this beautiful thing called Al Gore’s Internet, Oz Rios was the first owner of a creative business I met with. Here is his story: