Countless commercials are talking about our ‘unprecedented times,’ so what does this moment mean for storytelling in business?
To find out, I turned to Tamon George, Co-Founder & CEO of Creative Theory Agency, and my latest guest on ‘Oh…We’re Going There’ podcast.
Tamon is a creative theorist based in Washington DC whose award-winning, culture-focused marketing agency is amplifying voices, and telling necessary stories that overturn common narratives.
Here’s my conversation with Tamon, and links to connect with him:
Creative Theory Agency
I remember the summer that I came up with the name GoKnowWear like it was yesterday. I yearned for a name that cautioned you of the mixed bag of ideas I was about to express:
The ‘Go,’ my travels and places on my wishlist, the ‘Wear,’ the garments that find their way on my skin, but the ‘Know’ was always the challenge. I often questioned:
“How do I talk about things I’m interested in, in ways that would interest others too?”
Think-pieces offered a clear and appropriate answer, but even those felt somewhat surface level. I felt I could do more, but what exactly? As you would imagine, my answer came with trial and error.
What began as a quest to teach myself video creation and editing, has now turned into sharing the stories of Creatives and Entrepreneurs. All too familiar with the uncertainty and the long-game, the ascension and the failures along the path of creating a great business, I felt a sense of duty to give others a space to share more than the polished, success story–the grueling parts of building a business.
Thanks to this beautiful thing called Al Gore’s Internet, Oz Rios was the first owner of a creative business I met with. Here is his story: