Long before social media, the cloud of celebrity confused us into believing that anyone in front of the flash bulbs didn’t “live like us.” And now that social media has taken hold of our lives, and constructed ‘influencers,’ we, stupidly, are playing a similar game of believing only influencers can influence.
The reality is that we’re ALL influencers, constantly creating, curating, and spreading messaging.
Let me explain:
Ahhh, balance…the thing we yearn for more and more as the years pass. But how do we create this elusive thing?
The best advice I received lately was from the consummate badass herself: Mona Zak, a successful businesswoman constantly inspiring others with her 7 C’s to Ultimate Transformation, how she runs her real estate brokerage, or how she started her fitness line, just because.
…Monday’s are made for big starts, big transformations and taking big chances, after all. And there’s no one better to help you de-program than Zak.
Never have I ever worked on a project quite like this. I’ve worked with many friends, many of whom are uber-talented Creatives. Filmmaker, Ogechi Musa is no different:
However, this is the first time we’ve recorded ourselves having such a revealing conversation on the economics of being a “starving artist,” creating for the sake of creating, and where she finds inspiration to create award-winning projects:
1. Feature film, “Friction”, centered on a community-led revolution against police brutality
2. “The Hodge”, featuring Cleveland-based artists of color who are using their artistic platform to save their artist-living space
3. “Midst,” a story about two interracial lovers and their struggle between self-identity and societal conformity.
Catch our entire conversation:
I remember the summer that I came up with the name GoKnowWear like it was yesterday. I yearned for a name that cautioned you of the mixed bag of ideas I was about to express:
The ‘Go,’ my travels and places on my wishlist, the ‘Wear,’ the garments that find their way on my skin, but the ‘Know’ was always the challenge. I often questioned:
“How do I talk about things I’m interested in, in ways that would interest others too?”
Think-pieces offered a clear and appropriate answer, but even those felt somewhat surface level. I felt I could do more, but what exactly? As you would imagine, my answer came with trial and error.
What began as a quest to teach myself video creation and editing, has now turned into sharing the stories of Creatives and Entrepreneurs. All too familiar with the uncertainty and the long-game, the ascension and the failures along the path of creating a great business, I felt a sense of duty to give others a space to share more than the polished, success story–the grueling parts of building a business.
Thanks to this beautiful thing called Al Gore’s Internet, Oz Rios was the first owner of a creative business I met with. Here is his story: