Tag: POC

How Media Perpetuates Racism (My Experience on TV)

blackness, media, racism, society October 11, 2020

This one is for anyone who seeks to understand more about how media works, and especially for the folks naive enough to believe the things they heard in a certain TV appearance I did around this time last year.

Being made into a caricature for a corporations gain is one of the nastiest experiences I’ve ever had, but I’m still here. it’s been hard reading the comments, peeping tweets, and knowing that even the people who you’ve been open with can so easily believe things they see on TV. so now, I’m having the final word, showing receipts, and using research to discuss how media has historically aimed to paint Black people and POC in a damaging light.

I’ve wanted to make this video for some time but honestly, the things that I’ve learned as of late, and some relationships had to end in or can go on and on about how racist society is and always has been, but that means nothing without identifying the structures in place and how they’re used by different entities, starting and ending with: media

I want to talk about my portrayal by a TV network who I won’t name, but if you need a hint, they’re most recent award show failed to garner more views than Brandy and Monica’s Verzuz battle.

I am saddened that it is still the norm for media to depict Black people–especially Black women, in ways that are detrimental to their public reception; and so I’m offering some analysis on the research behind that, in addition to my own experience.

I want to start this off by saying that the emotional labor I did to be part of this experience was beyond anything I’ve ever done for content, but I am never a victim, just a person with a lot of stories to tell. This is my truth, and some insider information, and since I’ll still be questioned for it, I, again, have done research on top of having lived experiences I can reference.

Let’s jump in by figuring out how media’s influence affects the way people of other races view and interact with each other:

How Racial Stereotypes in Popular Media Affect People — and What Hollywood Can Do to Become More Inclusive | Scholars Strategy Network

  • Nancy Yang Wuen’s report, HOW RACIAL STEREOTYPES IN POPULAR MEDIA AFFECT PEOPLE — AND WHAT HOLLYWOOD CAN DO TO BECOME MORE INCLUSIVE, found that “beyond specific effects on particular groups of viewers, racial images packaged as entertainment can skew the way all viewers understand and categorize people.”
  • And, “the media’s tendency to fuel racial misperceptions can contribute to public support for harsher punishments for people of color.”
  • My experience:
    • Imagine just trying to de stress and seeing the character who looks like you always being disrespected and shat on the way Hilary Duff was by her stepmother in A Cinderella Story. IMAGINE! That’s my life as a BW, and it’s constant because of how much media I consume.
    • It’s not surprising that, “prolonged television exposure predicts a decrease in self-esteem for all girls and for black boys, but an increase in self-esteem for white boys. These differences correlate with the racial and gender practices in Hollywood, which predominantly casts white men as heroes, while erasing or subordinating other groups as villains, sidekicks, and sexual objects.”

My own experience on TV consisted of being villainized, and made into a welfare queen, who somehow, someway, asked to borrow $100k to pay for a grad program that costs €13,800 or approximately $16,169.53. 

So…how did we get there? Where? When? Why that portrayal? Racism.

  • Other things that I saw, in hindsight, was that they sought to use used for white character’s development
    • Being asked to “teach my friend why it was wrong of her to vote for this dangerously, incompetent president.” I, the person who experiences racism in their everyday life in some form or fashion, needs to make myself available to do more emotional labor??
      • How about this person looks in the mirror? How about this person considers why it’s wrong to vote for an overt racist? How is helping her do either of those thing my burden?
    • I’m unsure if the producers also positioned one of the hosts, another Black woman, to criticize me for not doing more emotional labor for a white woman, or if she put herself up to that, but either way, it was disgusting. Nonetheless, she still stepped into that role to “do her job,” so there’s still accountability to be had here. 
    • Now that I think of it, this experience consisted of not one, but two Black women criticizing me for not “teaching my friend wrong from right,” more or less. You can figure out the other one, she was a news anchor, I really respected her then, but now…that’s another story.
    • It’s not uncommon to see Black women playing this role: which invites the white gaze to share in that criticism, then reinforcing the idea that it’s ok for white people to not just form these opinions, but to rely them. It also serves to absolve white people of white guilt…“Yeah…I voted for T*um* too, why is it so bad to sTaRt A cOnVeRsAtIoN about it instead of cutting me out of your life? I voted for someone who was open about their hatred for you during their campaign, and now has cemented that hate into various harmful policies, but, like, aren’t we friends? Don’t friends talk??”
      • There are so many examples of this in the mainstream: Oprah, unfortunately, has done this to many Black women, namely, Toni Braxton:
      • This feels way too familiar. The gaslighting. The cruelty. It’s upsetting to watch.

But, let’s back up and talk about how these trends have been used in media from its very inception:

A report by NARISSRA M. PUNYANUNT-CARTER shows that historically, “media often portrays African Americans in occupational roles, such as servants, a crooks, cooks, an entertainer, a musician, a sad non-White person, an exhibitionist, an athlete, or a corrupt individual.”

“Black females were typically perceived as low achievers and white females were typically perceived as less dominant than Black female counterparts. She also discovered that the viewers’ perception of a white character on a Black program, such as The Jeffersons was not positive. Reid argued that such perceptions regarding Black and white females are due to the stereotypic images that are portrayed on television.”

“Performing a content analysis of 139 television series, Donagher et al. (1975) found that… white people were more likely to be victims than Black people.”

“Cultivation theory states that our perceptions of reality are ‘‘cultivated’’ or developed by what we view in the media (Gerbner, Gross, Morgan, & Signorelli, 1986); it offers an explanation for the way individuals organize social reality and make social judgments of the world (Perse, 1986). 

Punyunant-Carter also states that “cultivation theory is also the basis for the expectation that media exposure is linked to perceptions of African Americans; it also shows that there is no linear relationship between television and its viewers; rather, it is a continuous process among messages and contexts.”

…Meaning that “watching television is unique to the individual because of certain lifestyles and cultural norms. In other words, one television program may make a person cry, but the same program can encourage a person to kill. At the same time, cultivation is based on individuals’ perceptions of realism of television portrayals.”

Ask yourself…do I believe that what I see on TV is indicative of real life? Or, can I not believe everything on TV because it is not indicative of real life? That will help you determine your perception of realism of TV portrayals.

A report titled “The Role of the Media in the Construction of Public Belief and Social Change,” study by Catherine Happer and Greg Philo found, “media also severely limit the information with which audiences understand [social] issues and that alternative solutions to political problems are effectively removed from public debate. We found other evidence of the way in which media coverage can operate to limit understanding of possibilities of social change.”

“In summary, many programs do not display Black people in very positive roles (Greenberg & Brand, 1994). Instead, African American portrayals on tele- vision often focus more on reaffirming negative stereotypes (Rada, 2000). Yet, the media shape and influence public perceptions of African Americans.”

Takeaway: everything we see on TV is formulated to fit an agenda that is rarely rooted in truth, but to get ratings.

If you’ve watched Paris Hilton’s documentary, you see her openly admit to playing a caricature of herself on “reality TV,” and that’s exactly what that enter landscape is: a bunch of different caricatures operating in settings meant to dupe viewers into believing.

Why? Ratings! When you have high ratings you can sell people stuff on a large scale, and even if it’s complete crap, they’ll buy it. That’s the point of going on reality TV to sell people tangible items or ideas.

And outside of reality TV, we naively think that things get better when realistically, even your local news channels operate on a formula, let alone your mainstream news: they prioritize coverage on natural disasters or scandals, any crime that can be sensationalized, and the obscure are prioritized. No where on that list is the aim to inform, so I’ll let you decide what priority that takes. All I can say is, don’t fall for the bait.

Storytelling in the Age of COVID-19

art, business, CEO, identity, know, thinkpiece April 29, 2020

Countless commercials are talking about our ‘unprecedented times,’ so what does this moment mean for storytelling in business?

To find out, I turned to Tamon George, Co-Founder & CEO of Creative Theory Agency, and my latest guest on ‘Oh…We’re Going There’ podcast.

Tamon is a creative theorist based in Washington DC whose award-winning, culture-focused marketing agency is amplifying voices, and telling necessary stories that overturn common narratives.

Here’s my conversation with Tamon, and links to connect with him:

Spotify Podcasts

Apple Podcasts

Google Play

Stitcher

Creative Theory Agency

@Tamon_

The Race Card

america, politics, society, thinkpiece April 8, 2020

In this episode, I’m chatting with Saira Rao, an attorney, author, activist, and former candidate for Congress in Colorado’s 1st district.

Screen Shot 2020-03-03 at 3.30.21 PM

Saira Rao and Regina Jackson. Photo: Rebecca Stumpf

Saira is also Co-Founder of Haven Media Organization, a radical digital platform by and for women of color, and Race 2 Dinner, which holds dinners with white, liberal women to help them confront their privilege and racism.

Here’s my conversation with Saira, and how you can connect with her:

Spotify Podcasts

Apple Podcasts

Google Play

Stitcher

Race2Dinner

Haven Media

Saira’s Twitter